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BioSteel Cements Its Place as Sports activities Hydration Drink of the Ice and Turns into Official Sports activities Hydration Companion of Six Nationwide Hockey League Franchises


New Official Hydration Companion of the NHL Indicators Multi-Yr Staff Partnerships with Anaheim Geese, Carolina HurricanesChicago Blackhawks, Columbus Blue Jackets, Pittsburgh Penguins, and Tampa Bay Lightning

NEW YORK, Jan 11, 2023 /PRNewswire/ – BioSteel Sports activities Diet Inc. (“BioSteel”) as we speak introduced a sequence of multi-year partnerships that increase its rising presence within the Nationwide Hockey League (NHL®) and title the model the brand new Official Sports activities Hydration Companion of six franchises: the Anaheim Geese, Carolina HurricanesChicago Blackhawks, Columbus Blue Jackets, Pittsburgh Penguins and Tampa Bay Lightning.

Every crew is internet hosting tailor-made activations this season to reinforce and highlight the model’s mission of delivering premium hydration to athletes and shoppers across the globe. Activations embrace BioSteel set off promotions and point-of-sale shows at native retailers, sampling alternatives, in-arena branding, social media promotions and extra. Set off promotion alternatives embrace tailor-made activations to align with BioSteel sports activities hydration drink product attributes, similar to zero sugar and 5 important electrolytes, with actual particulars and availability various by market.

Earlier this yr, BioSteel grew to become the Official Hydration Companion of the NHL and the Nationwide Hockey League Gamers’ Affiliation (NHLPA) in a full circle second for a model born in an NHL locker room. By way of the League deal, BioSteel secured rinkside advertising and marketing and product provide rights for all benches and locker rooms, the fitting to make use of NHL logos, marks and groups on the nationwide stage, in addition to participant advertising and marketing and activation rights by means of the NHLPA. With these six new franchise sponsorships, BioSteel enhances its advertising and marketing activation rights in every corresponding native market, together with by means of using the person groups’ logos on point-of-sale shows at native retailers and extra contact factors for followers within the arenas and surrounding areas. communities.

“BioSteel has been deeply imbedded within the hockey group since its inception, and once we secured the NHL deal final summer time, we knew we wished to deepen our reference to hockey followers by means of native partnerships and activations,” stated michael cammalleri, Co-Founding father of BioSteel and NHL veteran. “By way of every of those new crew offers, we’re thrilled to have the chance to inform our story and introduce our premium hydration merchandise to every of those franchises’ communities.”

“We’re thrilled to work with BioSteel because the Official Hydration Companion of the Anaheim Geese. BioSteel can be obtainable in any respect crew amenities, offering entry to premium hydration always,” stated Graham Siderius, Geese Vice President of Company Partnerships. “The Geese partnership with BioSteel additionally ensures entry to sugar-free hydration for all athletes collaborating in improvement applications at Rinks amenities all through Southern Californiatogether with the Girl Geese and Junior Geese.”

“We’re excited to associate with BioSteel and to have their premium merchandise hydrating our gamers this season,” stated Hurricanes President and Common Supervisor, Don Waddell. “Our gamers are thrilled to drink BioSteel to get the electrolytes they should compete on the highest stage.”

“We’re thrilled to welcome BioSteel as our official hydration associate,” stated jamie faulkner, President of Enterprise Operations on the Chicago Blackhawks. “BioSteel is a model that is deeply embedded within the hockey group, and we’re wanting ahead to working carefully with them to supply followers and members of our group a possibility to get pleasure from the identical product our gamers can be utilizing to remain hydrated all season lengthy .”

“Our crew, group and entrance workplace are captivated with having the ability to carry out on the highest stage,” stated ryan shirk, Columbus Blue Jackets Vice President of Company Partnerships. “We’re thrilled to welcome BioSteel to the Blue Jackets household as an official associate who will assist educate the following era of athletes on the significance of sugar-free, premium sports activities hydration drinks.”

“The Penguins are proud to associate with BioSteel,” stated Penguins SVP of Partnership Gross sales, Jack Tipton. “BioSteel can be prominently displayed contained in the locker room, on the benches and all through PPG Paints Enviornment. Followers in attendance will have the ability to buy the identical ready-to-drink merchandise on the contests that hydrate our gamers on the ice.”

“The Lightning are very excited to welcome BioSteel into the VSG household this season and past as official companions,” stated Vinik Sports activities Group Vice President of Partnerships, Sheri Anderson. “We stay up for having their zero sugar merchandise in AMALIE Enviornment and throughout Tampa Bay, hydrating our gamers and Bolts Nation.”

Based in 2009 by Cammalleri and enterprise associate John Celenza, BioSteel has achieved a status for being the hydration product of selection for athletes and shoppers. The model is dedicated to utilizing premium components to assist the supply of important electrolytes to assist bodily exercise. Every electrolyte-packed ready-to-drink sports activities hydration drink is available in an eco-friendly 500 ml Tetra Pak, and the vary of flavors consists of Blue Raspberry, Combined Berry, Peach Mango, Rainbow Twist and White Freeze to maintain shoppers hydrated all through the day.

BioSteel merchandise can be found globally with choose retail companions or direct to shoppers on-line by means of

About BioSteel

BioSteel is a North American beverage model dedicated to delivering premium Clear. Wholesome. Hydration.™ to shoppers and athletes throughout the globe. Every BioSteel ready-to-drink sports activities drink is sugar-free and is available in an eco-friendly Tetra Pak stuffed with premium components, pure flavors and electrolytes wanted to assist bodily exercise. Good for everybody from well being and environmentally aware shoppers to world class athletes, BioSteel hydration merchandise are presently available throughout North Americaglobally with choose retail companions, and direct to shoppers on-line by means of

Concerning the NHL

The Nationwide Hockey League (NHL)®), based in 1917, consists of 32 Member Golf equipment. Every crew roster displays the League’s worldwide make-up with gamers from greater than 20 nations represented, all vying for probably the most cherished and historic trophy in skilled sports activities – the Stanley Cup®. Yearly, the NHL entertains greater than 670 million followers in-arena and thru its companions on nationwide tv and radio; greater than 191 million followers – league, crew and participant accounts mixed – throughout Fb, Twitter, Instagram, Snapchat, TikTok, and YouTube; and greater than 100 million followers on-line at The League broadcasts video games in additional than 160 nations and territories by means of its rightsholders together with ESPN, Turner Sports activities and NHL NetworkMC within the US; Sportsnet and TVA Sports activities in Canada; Viaplay within the Nordic Area; and CCTV and Tencent in China; and reaches followers worldwide with video games obtainable to stream in each nation. Followers are engaged throughout the League’s digital belongings on cell units through the free NHL® app; throughout 9 social media platforms; on SiriusXM NHL Community Radio™; and on, obtainable in eight languages ​​and that includes unprecedented entry to participant and crew statistics in addition to each regular-season and playoff sport field rating relationship again to the League’s inception, powered by SAP. NHL Authentic Productions and NHL Studios produce compelling unique programming that includes unprecedented entry to gamers, coaches and League and crew personnel for distribution throughout the NHL’s social and digital platforms.

The NHL is dedicated to constructing wholesome and vibrant communities utilizing the game of hockey to have a good time followers of each race, coloration, faith, nationwide origin, gender identification, age, sexual orientation, and socio-economic standing. The NHL’s Hockey Is For Everybody™ initiative reinforces that the official coverage of the game is one in every of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL is increasing entry and alternative for individuals of all backgrounds and talents to play hockey, fostering extra inclusive environments and rising the sport by means of a higher variety of individuals. Thus far, the NHL has invested greater than $100 million in youth hockey and grassroots applications, with a dedication to speculate an extra $5 million for variety and inclusion applications over the following yr.

Concerning the Nationwide Hockey League Gamers’ Affiliation

The Nationwide Hockey League Gamers’ Affiliation, established in 1967, is a labor group whose members are the gamers within the Nationwide Hockey League. The NHLPA works on behalf of the gamers in diversified disciplines similar to labor relations, product licensing, advertising and marketing, worldwide hockey and group relations, all in furtherance of its efforts to advertise its members and the sport of hockey. In 1999, the NHLPA Targets & Goals fund was launched as a manner for gamers to provide one thing again to the sport they love. Over the previous 23 years, greater than 80,000 deserving youngsters in 34 nations have benefited from the gamers’ donations of hockey tools. NHLPA Targets & Goals has donated greater than $25 million to grassroots hockey applications, making it the biggest program of its variety. For extra data on the NHLPA, please go to

NHL and the NHL Defend are registered emblems of the Nationwide Hockey League. NHL and NHL crew marks are the property of the NHL and its groups. © NHL 2023. All Rights Reserved.

NHLPA, Nationwide Hockey League Gamers’ Affiliation and the NHLPA brand are registered emblems of the NHLPA and are used below license. © NHLPA. All Rights Reserved.

BioSteel Media Contact
rachel spraker
Senior Supervisor, Model Communications
[email protected]

SOURCE BioSteel Sports activities Diet Inc.


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