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GMO Analysis Journey Survey: Distinct Patterns in Worldwide Journey Intentions Amongst APAC, Europe and North America


TOKYO–(BUSINESS WIRE)–GMO Analysis (TOKYO: 3695) performed an abroad journey survey within the final quarter of 2022 to know the variations in journey patterns between Europe, North America, and the APAC area. The survey was performed inside its panel networks with 3,000 respondents throughout six nations, America, Canada, the UK, Germany, France and Australia. GMO Analysis had beforehand performed the identical surveyone in October 2022 utilizing the ASIA Cloud Panel2 Focused at 3,328 screens in 10 Asian nations and areas.

Europe and the US stay widespread locations amongst respondents.

The highest three worldwide nations that respondents from North America would most like to go to sooner or later had been: Italy (10.5%), the UK (9%) and Australia and Japan (each tied at 6.8%).3

The US is a well-liked vacation spot for Europeans and respondents within the APAC area. The Europeans polled additionally indicated their desire to journey to different nations inside their area, primarily Spain (9.3%) and Italy (7.7%). That is much like these surveyed within the APAC area, indicating their desire for regional journey, visiting Japan (20.3%) and South Korea (6.6%). (Chart 1)

When wanting on the causes for every of the nations deciding on the US as their chosen nation to go to, the most typical causes included ‘many vacationer points of interest (25.4%)’, ‘distinctive cultural experiences (13.5%)’ and ‘its personal pure panorama (9.9%).’

Compared, respondents wish to go to Italy because it supplied ‘conventional meals/drinks (29%)’, ‘distinctive cultural experiences (24.2%)’, and ‘historic buildings/websites (12.6%)’. A major variety of respondents selected Spain as their vacation spot sooner or later for its ‘seashore resorts’ (36.1%). (Chart 2)

Frequency of journey

Within the coming 12 months, the vast majority of respondents in North America (63.1%), Europe (69.4%) and APAC (56.9%) plan to journey abroad at the least as soon as. Particularly, 30–40% of respondents within the UK, Germany, France and Canada plan to journey overseas twice or extra, indicating a excessive willingness to journey (Chart 3). Nonetheless, compared, most respondents in Japan (88.6%) and Indonesia (73.2%) have but to make plans to journey abroad, suggesting that many in Asia stay cautious about worldwide journey.

Info sources on abroad journey

When gathering info on abroad journey, ‘net search’ and ‘phrase of mouth from buddies/acquaintances’ emerged as the most typical sources throughout all nations. ‘Journey blogs’ and ‘on-line journey companies’ had been additionally incessantly used.

Nonetheless, using ‘SNS’ (social media) as a supply of data varies, with a major variety of respondents in Japan, China, South Korea, Hong Kong, Indonesia, Thailand, Germany and France citing it as a supply, in comparison with the comparatively low proportion of respondents in North America.

About GMO Analysis, Inc.

GMO Analysis Inc. gives a web-based viewers engagement platform that offers entry to a multi-country on-line panel community, the Cloud Panel. The Cloud Panel at the moment consists of over 52 million4 on-line client panellists throughout 16 APAC nations, and greater than 45 accomplice nations. Our providers vary from full service, recreation analysis, venture administration, pattern solely, qualitative analysis, and translations, to DIY.

To be taught extra about GMO Analysis, go to

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one Learn extra in regards to the Worldwide Journey Survey in Asia right here.

2 ASIA Cloud Panel is a client panel that’s specialised for the Asian areas within the GMO Analysis Cloud Panel Web analysis providers.

3 Journey inside North America (US/Canada) is excluded.

4 Knowledge as of January 2023.

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